Digital Marketing, Press Releases + Research

In my Digital Marketing and Advertising course at UNC-Chapel Hill, we created a research-informed digital campaign for the Ackland Art Museum in Chapel Hill, NC. Here you will find the new social media page created for the museum, along with our research and other forms of content created for the Ackland Art Museum.

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Throughout my academic career at UNC-Chapel Hill, I also had the chance to write numerous in-class pieces to develop new ideas for brands and conceptualize those thoughts by morphing them into campaigns, press releases, and media pitches. Here is some of my best work.

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Under Armour Black History Month Pitch

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In an Advertising and Public Relations Research course, my group conducted a study to investigate the effects of anti-vaping advertisements on college-aged students 18-24. Here are our results from a campus-wide survey, 12 student interviews, and a focus group.

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